Edward J. Breedveld is Chief Digital Officer at Fraikin Group and member of the Group Executive Committee, leading AI adoption and digital transformation across a European fleet-services group operating in 10 countries, with 60,000 vehicles and 3,200 employees.
At group level he is responsible for aligning technology, data and investment priorities with Fraikin’s financial and strategic objectives — from AI-driven decision support to electric-vehicle and sustainable-mobility services that support fleet decarbonisation, capital efficiency and data-driven governance.
His perspective on AI strategy was sharpened at Harvard Business School, where he completed the executive program Driving Digital and AI Strategy (2026). He applies the latest AI developments wherever they create value: practically in day-to-day operations, entrepreneurially in new products and services, and at executive level in strategy, governance and investment decisions.
His track record spans the full arc from venture-backed entrepreneurship — as co-founder and CTO of a technology company — through group e-commerce leadership at Hagemeyer and Rexel, to a decade on the executive team of Intersafe – Lyreco and group C-level responsibility at Fraikin.
AI is not a technology project — it is a driver of business value.
Areas of expertise
- AI & digital strategy
- Digital transformation & innovation
- E-commerce & digital platforms
- Data & technology governance
- Sustainable mobility & fleet decarbonisation
- Entrepreneurship & new venture development
Career
- 2023 – present — Chief Digital Officer | Group Executive Committee, Fraikin Group, Paris – France
- 2012 – 2023 — ICT Director | Executive Team Member, Intersafe – Lyreco, the Netherlands
- 2009 – 2012 — Manager E-Business | Group E-Commerce, Rexel Nederland, Gouda
- 2006 – 2009 — Manager E-Commerce, Hagemeyer Netherlands / Hagemeyer Group Central Europe
- 2001 – 2006 — CTO & co-founder, ExVisium B.V., a venture-backed technology company in visual shopping entertainment, Almere
Education
- Harvard Business School — Executive Education Program, Driving Digital and AI Strategy (2026)
- Warwick Business School, University of Warwick — Master of Business Administration (2021 – 2023)
- Rotterdam University of Applied Sciences — Computer Science, Ing. (1992 – 1997)
Elsewhere
- Fraikin Group — Leadership
- The Org — Chief Digital Officer, Fraikin SAS
- LinkedIn — Edward J. Breedveld
About this site
breedveld.org is my personal site: articles and notes on digital commerce, AI, e-commerce strategy, marketing and automation. Opinions here are my own.