Turning AI into
business value
Articles on AI, digital strategy, e-commerce and automation by Edward J. Breedveld.
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Organic marketing
Organic marketing is a cost-effective and authentic way of promoting products or services that aims to build trust and credibility with customers by providing valuable and informative content. It involves developing a content marketing plan,…
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Hyperautomation
Hyperautomation is a rapidly evolving technology that has the potential to revolutionize the service industry. It is the integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), and…
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E-commerce B2B outlook 2023
E-commerce has come a long way since its inception and is continually evolving. In the coming year of 2023, we can expect to see a greater emphasis on personalization, convenience and user experience with the…
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Digitalisation of customer service
Digitalization has changed the way customer service organizations operate, enabling them to automate processes and improve customer interactions by using e-mail parsing and generation. This can significantly reduce response times, increase efficiency and improve customer…