Author: widefield

  • Organic marketing

    Organic marketing

    Organic marketing is a cost-effective and authentic way of promoting products or services that aims to build trust and credibility with customers by providing valuable and informative content. It involves developing a content marketing plan, utilizing social media, optimizing the website for search engines, measuring and analyzing performance, and continuously improving the strategy.

  • Hyper personalisation in retail (offline/online)

    Hyper personalisation in retail (offline/online)

    Hyper personalisation in retail is a strategy that utilizes a variety of technologies and data analysis techniques to create a highly tailored shopping experience for individual customers. This can include things like personalized product recommendations, targeted marketing messages, and custom-tailored discounts and promotions. The goal of hyper personalisation is to create a more engaging and…

  • Hyperautomation


    Hyperautomation is a rapidly evolving technology that has the potential to revolutionize the service industry. It is the integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), and process mining to create a more comprehensive automation solution.

  • E-commerce B2B outlook 2023

    E-commerce B2B outlook 2023

    E-commerce has come a long way since its inception and is continually evolving. In the coming year of 2023, we can expect to see a greater emphasis on personalization, convenience and user experience with the use of artificial intelligence and machine learning in e-commerce. B2B e-commerce will also adopt B2C-style interfaces, with easy-to-use navigation, intuitive…

  • Digitalisation of customer service

    Digitalisation of customer service

    Digitalization has changed the way customer service organizations operate, enabling them to automate processes and improve customer interactions by using e-mail parsing and generation. This can significantly reduce response times, increase efficiency and improve customer satisfaction. Companies can easily implement this form of digitalization by using e-mail parsing software, e-mail generation software, or customer service…