About Edward Breedveld

Thanks for coming by. I’m Edward Breedveld, and this is my personal site.

Online living, computing and social and business application of this all is what keeps me busy already for years.

I would write a long story about what I have done during my professional life, but instead I would like to share a little insight by a small time-line. If you need to contact me, feel free to use the contact form on this site or look me up on Linkedin.

With these bullets I would like to give you a small background about me.

Education

Computer Science Rotterdam, the Netherlands
Applied Marketing

Professional Experience

Worked at the National Supercomputer Centre (SARA) in Amsterdam as a Virtual Reality Expert and Manager Marketing & Business development. I was involved in setting up the CAVE Virtual Reality environment. Developing the first applications and several key projects in Virtual Reality in the Netherlands.

Visualization of the Naviduct for Rijkswaterstaat
Visualizations of Car Design for Rover Motor Company, Toyota design, Renault Design.
Architectural virtual reality walkthroughs for

KLM Head office at Schiphol
Van Abbe Museum – Eindhoven
Shopping Center In de Boogaard
IIT Campus Center / Rem Koolhaas – Mies van der Rohe
and many more architectural designs

Visualisations for Philips Medical systems
Engineering applications for Visualisation of Oil & Gas plant design in combination with Product Information data mining.
Seismic data visualisation in Oil & Gas Exploration
Installation of Cable structures simulation in Virtual Reality for the JSF (Joint-Strike-Fighter) – Project management.
Realtime 3D Virtual Reality user interface (Polaris Cave) to launch all 3D applications in the Immersive Virtual Environment.
3D Audio simulation in Virtual Environments
Several classified projects for military simulations in 3D Virtual Reality

In 2001 started the VC funded company ExVisium – visual shopping entertainment and earned a patent in virtual reality application to retail environments. As CTO responsible for the development of several solution for usage of 3D imaging in a retail environment. Also have designed a visualisation system with auto stereosopic displays to view CT / MRI data.

Continued the work as Innovation Technologies, which specialised more in online, streaming and other video applications.
Was a pioneer in 3D Video and filming with a self design and built 3D camera rig, postprocessing and editing functionalities.
Contributed video expertise to the Rotterdam Eye Hospital and in particular Dion Paridaens PhD with the production of Surgical Video’s for lectures, publications, conferences and DVD productions. More information to be found at HD-Surgery.com
I have the privilege to work for the Rexel / Hagemeyer Organization as Manager E-Business. A very exciting and innovative company and world’s leading distributor in electrical supplies. For more information go to www.rexel.com there will not be posted any information about Rexel or Hagemeyer on my personal website. And my personal opinions are in no way related to Rexel or Hagemeyer Netherlands.

Online Interests

In the little free time I have I try to write and blog about things that interest me, develop net Internet tools or gimmicks.
In 2007 this weblog was nominated for a Dutch Bloggie Award in the category Best Video Weblog. This was mainly because of my development of a direct to web videologging application from mobile phone.
In october 2003 this weblog attracted a lot of traffic because of my links to the Makro brochure online. Metro Makro MCC demanded my links to be removed. The result was contrary, suddenly all popular dutch weblogs and internet news related media picked up the crazy demand and e-mails from Makro. Which in return resulted in a explosion of links to the Makro Brochure. Makro never continued their legal plans to get the links removed and this weblog was suddenly one of the best read weblogs in the Netherlands.
Pioneered in Podcasting technology while it was in the beginning. And created Cardesign.tv together with Cor Steenstra

Exhibitions and Presentations

In Virtual Reality Applications

In 1999 I organized the Amsterdam Car show Future Pavillion for the 100th anniversary of car show. The pavillion included several 3d Visualisation environments where people could experience the year 2020.
Presented molecular visualisation on ImmersaDesk system at BIO2000 in San Diego.
In 2000 I had the privilege to work on a architecural project with Rem Koolhaas, it was very exciting to create a research project get the funding and proceed with project I called ALIVE (Architecural Linked Virtual Environment) This project enabled the staff of OMA and Rem Koolhaas to present their work for the IIT campus center in Chicago from the CAVE virtual environment through a linked virtual environment CAVE in Amsterdam. The work was done in cooperation with EVL
At IEEE Internet 2000 in Yokohama Japan, I was asked to present this work and research for project ALIVE. We then linked a CAVE in Yokohama to a CAVE in Amsterdam, Singapore and Chicago. This was done through the Startap network.
In 2006 it was a pleasure to work for Pinky Lai, chief designer at Porsche Design. It was a very special experience to be able to visualise designs for Porsche and be involved in the process of designing sports cars.

E-Commerce related presentations

Dutch national congress on electronic invoicing — Presented current state of electronic invoice applications in wholesaling industry in the Netherlands.
Multi Channel Summit – Presented the approach on implementing a multichannel webshop platform in the Netherlands.
B2B E-business seminar – Presented the solutions used for B2B E-Commerce at Rexel.
Industrial Social Media – Usage of Social Media in a B2B Environment.

My current weblog is not as active as before anymore, expresses less personal opinion. This has moved over to Twitter, you can follow me as @edwardbreedveld at twitter. I do tend to follow and lead in Internet Innovation and share this with you
With my interest of online media and social online behaviour I have several projects in development on datamining data analysis and social mining. When launched I will refer to it from here. Until now you can contact me for more information.